The 2020 “Whitney Houston” Hologram Tour Dates are Announced


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The 2020 “Whitney Houston”  Hologram Tour Dates are Announced,


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The estate of Whitney Houston has struck a deal aiming to revive the late superstar’s brand, potentially launching a touring hologram and album of unreleased music.

New York-based company Primary Wave Music Publishing announced May 20 it penned an agreement with mega-celebrity Houston’s estate, acquiring 50 percent of its assets including royalties from her music, films and merchandising.

The most awarded female artist of all time, Houston died at 48 years old in 2012 after a public struggle with drugs, following a decade that saw her go from America’s sweetheart to tabloid drama queen.

“With Primary Wave’s global appeal and wealth of contacts, the partnership will advance the artistry and integrity of Whitney’s legacy to a stratosphere that she herself left us all to enjoy for a lifetime,” Pat Houston, the late artist’s sister-in-law and executor of the estate, said in a statement.

“Before she passed, there was so much negativity around the name; it wasn’t about the music anymore,” Pat Houston told The New York Times.

“People had forgotten how great she was. They let all the personal things about her life outweigh why they fell in love with her in the first place.”

“Whitney Houston is an incomparable artist whose voice resonates in people’s lives to this day,” said Lawrence Mestel, head of Primary Wave, which focuses on marketing classic catalogues of megawatt names including Bob Marley, Smokey Robinson, and Def Leppard.

“She is the definition of an icon and we are thrilled to partner with Pat Houston and the entire Houston family to further the legacy of this legendary artist.”


Tickets on sale now!

February 25, 2020 – City Hall – Sheffield
February 27, 2020 – M&S Bank Arena – Liverpool
February 28, 2020 – O2 Apollo – Manchester
February 29, 2020 – First Direct Arena, Leeds
March 1, 2020 – SEC Armadillo – Glasgow
March 2, 2020 – P&J Arena – Aberdeen
March 3, 2020 – Bord Gais Theatre – Dublin
March 4, 2020 – Birmingham Arena – Birmingham
March 5, 2020 – Bournemouth International Centre, Bournemouth
March 6, 2020 – Motorpoint Arena – Cardiff
March 7, 2020 – Brighton Centre – Brighton
March 9, 2020 – Nottingham Royal Concert Hall – Nottingham
March 10, 2020 – Eventim Apollo, Hammersmith – London

European Tour Dates (additional information to come)

March 12, 2020 – Bozar- Brussels, Belgium
March 13, 2020 – AFAS Live- Amsterdam, North Holland
March 14, 2020 – Capitole – Ghent, Belgium
March 19, 2020 – Samsung Hall – Zurich, Switzerland
March 20, 2020 – AdmiralsPalast – Berlin, Germany
March 22, 2020 – Stadhalle F – Vienna, Austria
March 29, 2020 – Forum Black Box – Copenhagen, Denmark
March 30, 2020 – Folketeatret – Oslo, Norway
April 1, 2020 – Cirkus – Stockholm, Sweden

Additional information on Mexico, North America, and other tour stops coming soon!


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